Friday, October 29, 2010

Combination of Mobile and Email marketing assures great campaign results

So many marketing experts disregard the potential for meshing mobile and email strategies. But this combination creates more close and effective campaigns.
Mobile & email marketing campaigns are already shown its success worldwide. However, these campaigns are not integrated into full-scale multichannel planning, some new strategy need to follow according to chief marketing officer of message systems, Columbia, MD.
Now we are moving towards online marketers to direct marketers, so we must need to change some strategy of email & mobile marketing both. They said that “it is not about only content any more, it’s about how you present the time & place and channel it’s received on.
If you talk about consumer behavior, we are slowly moving in and out of channels constantly, so marketing has to be adjustable to behavioral change, he said this is the real challenge.
Both mobile & email marketing are targeting personal channels of communication and marketing and spam free. Of course, consumer are now more aware about these marketing channel and also you have to aware that consumer know these multiple channel like email and sms.
Today mobile marketing companies like Txtimpact has introduced this two way integration mobile and email marketing. Txtimpact is a single platform for allowing multichannel communication by sending and receiving text messages and dynamically transforming them to and from email based customer first choice.
Free SMS system integrates both email and mobile marketing technology to provide sms alerts for your mobile subscribers.

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